Fast Fashion is the second biggest landfill issue in the world, despite fast fashion being cheap, cheerful and on trend, the effects of fast fashion are seriously costing the environment.  I’ve been aware of these issues for a couple of years now, however, I’ve never actively put the effort in to try and reduce this issue on my own accord.  

After an intense conversation with one of my work colleagues where we exchanged our thoughts on fast fashion, I decided to start my own experiment to see if I could go 2 months without purchasing anything new from the high-street. 


A couple of weeks ago when I started this challenge, I posted an Instagram poll asking whether my followers were aware of the effects of fast fashion and what it was. A drastic 57% of my followers voted that they didn’t know about fast fashion. Although It’s not the worst poll ever, it just highlights that a little bit more education wouldn’t hurt anyone. 

Fast fashion is essentially the high street and their trends, the garments are low cost and made with speed in mind to get them to the shop floors and online ASAP.  The pressure is on these high-street brands to have the latest trends to hit the catwalk as well as having an immense pressure to reduce costs and time it takes to design and product, more and more environmental corners are likely to be cut.  

The need for clothes now isn’t the only issues within this, the materials used such as viscose and polyester have drastic effects on the environment. For example, Polyester (which is one of the most popular fabrications used in fast fashion) sheds microfibres when washed in domestic washing machines, which results in increased levels of plastic in our oceans which are inhaled by fish and other sea life. These small microfibres of plastic can easily make their way into the food chain and in a short space of time, the seafood you eat is littered with plastic microfibres. 

There are so many amazing and insightful articles all over the internet, so if you want to read more about this without having me ramble on, here’s some articles that I read to educate myself 

The Environmental Costs of Fast Fashion – The Independent 

– Is Fast Fashion a Class issue – Refinery29 

– Why Fast Fashion Is Killing The Environment and Your Ethics – The Culture Trip 


Blogging heavily influences our fashion choices and the need to keep up with the latest trends to hit the highstreets. Bloggers are changing their occupations to ‘influencers’ with their prime goal being making money by influencing people to spend money.  Although I’m a blogger myself and there’s so many bloggers I look up to and I don’t personally view them as this, it’s a fact that that’s just how it all works. When brands work with bloggers on sponsored content, they want a return of investment, they want people to buy into their brand based apon their love for the blogger wearing/sharing their items. 

With this, there’s a new Instagram trend pretty much every week and social media already being an issue with young girls and how they view themselves, having the lastest drop to hit the high-street and living an ‘insta worthy’ lifestyle is now a daily requirement to stay ‘current’ 

Although I’m not expecting every blogger to turn down those collaborations with Topshop, it’s good if they share the issues of fast fashion and make their followers aware of the issue, as knowledge is power at the end of the day and maybe it would be insightful to encourage people to really think about their purchases. 


On the 20th February, I took a pledge to not buy anything new from the high street for 2-months, In a way to challenge myself to see if I was capable of finding second-hand clothing or saving my money up to invest into ethical brands, rather than buying into trends on the high-street. So far, so good, I’ve been buying second-hand clothing (a blog post is on its way on how I’ve been finding that) and I’ve been educating myself on materials and ethical brands that are fighting against fast fashion. 

Although I’m not going to stop shopping in Topshop and ASOS and all my other favourite high-street brands, I want to do this to prove to myself and to you, that we’re all capable of making these small changes that can slowly but surely make a difference to the environment and the wonderful wildlife we’re affecting. 

Be sure to stay tuned over the next month to see how I’m doing with the challenge! 



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