Social media is ever changing and despite the fact I work in social media and have done for around 2 years now, as a blogger it can be difficult to keep up with. I mean does a day go by when a blogger isn’t complaining about something to do with Instagram? Because I honestly don’t think there is. Personally, I agree that Instagram is messed up and the changes have gone completely against us bloggers and influencers and made it so difficult for us to grow and be discovered, whether it be by potential readers or brands.
Although I’m not exactly #Instafamous or some sort of blogging wizard, however, after working in PR and Social, I have picked up a few things that make your social media so much easier for brands to contact you and find out what you’re all about. So here are some little changes that could potentially make your social media more appealing!
1. EMAIL IN BIO
I literally cannot explain how IMPORTANT this is. Most PR companies and brands will look at your social media/blog on a desktop or laptop, so certain mobile features from social media apps, don’t apply to desktop. Instagram is a prime example of this, although you might have a business account and you’re email is as a link, rather than written in your bio – this is obviously all good for when accessing via mobile, however, on desktop that feature isn’t available. Your email in your bio makes life so much easier for PR companies, they can simply copy and paste your email, drop you a line or even add you to their database for future collaborations!
2. QUALITY OVER QUANTITY
As I was told in a previous PR/Outreach job for a fashion brand ‘content is king’, which Is such a true statement. If you’ve got 100k followers but your content is lack luster, it’s likely that you won’t be much use to the brand despite your vast following. If your content is strong and creative, a brand is more likely to want to work with you despite the fact you might not have a ridiculous following. It shows potential and it shows the effort and creativity that you put into your Instagram photos and blog posts. After all, brands want photos that they can share too!
3. PIN YOUR BEST WORK
If you’ve got a blog post or video that you’re particularly proud of, pin it to your profile on Twitter! It’s the first thing that potential collaborators will see! Although it seems like an obvious tip, it’s something that I forget to do too! However, your social media is almost like an online portfolio, you want to put yourself across in a way that you want to be received by readers. Show off what you’re best at, what makes you different to everyone else and what you’re all about!
4. SHARE THE LOVE
Sharing the love on Twitter and Instagram is seriously one of my favourite things to do. There’s so many amazing bloggers, YouTubers & influencers out there, both big and small! In my eyes, they deserve all the likes, comment and interactions as possible, so I give it to them! However, in some ways sharing the love and establishing online relationships can be a way to get involved with other brands, bloggers and attract other potential readers. Although this isn’t the reason why I share the love, I do it because I’m all about giving credit when credit is due! It’s always good to share the love and get involved!
I hope you guys enjoyed this little blog post! Although I ain’t no marketing specialist, I just thought it could be handy to share some of the tricks of the trade that I’ve learned over the past year or so!