Let’s be real, sometimes Instagram can be a pain in the neck to say the least. With their constant changes to algorithm and hashtags and god knows what else, it’s really hard to feel like you’re doing something right sometimes isn’t it? Especially considering that Instagram is becoming such a crucial element to blogging. I now find more bloggers from Instagram than anywhere else, which is amazing because I’ve discovered some amazing and inspiring ladies through Instagram.
As sad as it sounds, I really like to take pride in my Instagram, and slowly (like really slowly) but surely I’m starting to see the benefits of it. Most brands and PR companies search for bloggers and influencers through Instagram, monitoring their following and engagement, as well as how strong their content is. However although your engagement is a crucial part to getting your work out there. I’ve always viewed content as king. Without decent photography, is instagram really worth your time? And this isn’t a dig at anyone who uses an iPhone, because I use an iPhone for the majority of my Instagram photos, and sometimes even blog photos. Although I’m lucky enough to have a DSLR, to me, Instagram is about everyday life, and that’s much easier to capture on my phone.
So, let’s start with content and some handy apps and editing tips that I use to get my photos looking bright, sharp and coherent with one another. Yep that’s right, let’s make those iPhone snaps look like Instagram goals, or whatever the kids are saying nowadays…
THE APPS I SWEAR BY
Sometimes the composition of the photo is there, however, the colours can be off, or the lighting isn’t the best. Editing Apps are really helpful in adjusting your photos and making them more aesthetically pleasing. Obviously, not every photo needs so much editing, but there’s nothing more annoying than capturing a great photo to later find out the lighting is off – well, there definitely is, but in terms of Instagram, there isn’t. Here’s some of my favourtie Apps that I use pretty much every day to guarantee my photos are as good as possible!
VSCO is such an amazing App, I used it for all editing, whether it be brightening a photo, changing the colours temperature or adding a snazzy filter, VSCO has always been my go-to editing app. There’s a few filters that I particularly love, I’m letting you into my Instagram secret here! For photos that involve pink, I used the filter ‘C6’ as it enhances pink and blues and neutralises any other colours within the photos. For any other photos, I use the filters ‘HB1’ or ‘HB2’ depending on what the photo is actually of. Most of the filters that I use are ones that I’ve purchased, however, they’re inexpensive and definitely worth it!
Snapseed is a somewhat recentl discovery and I’m so happy it’s come into my life (I sound so sad don’t I?) I only use Snapseed to brighten photos, as it has some amazing little tools for doing so, which I’m going to go through later on in this post. It will seriously change your flatlays and allow you to control which areas are lighter or darker, without ruining the brightness or contrast of the rest of the photo – It’s genius!
Facetune can be used for a multitude of things, however, I use it for the whitening of photos – Once again, a feature that I’m going to talk about later on. For those of you who don’t know, Facetune is an app tailored to allow you to adjust your selfies, whether it be whitening your teeth or getting rid of a blemish, Facetune makes that possible. I personally don’t like editing of that nature, if I have a spot in a photo, then I have a spot, I’ll get over it. However, the app has some handy tools for editing photos, say if you take a photo and you’ve got a mark on your dress or there’s chewing gum on the floor, you can simply blur it out – Simples!
Unum is another recent discovery and It’s changed my Instagram game for good! It’s an app where you can plan your Instagram feed. So, it’s particularly good if you’re not sure if a photo fits in with your feed, maybe you’re trying a new filter or you’ve edited the photo a little differently, it allows you to see what all your photos look like collectively before you’ve even posted them.
TIPS FOR ACHIEVING BRIGHT & WHITE PHOTOS
For me, having bright photos is essential. Although I look at other people’s themes that are dark and moody and I love them, I just prefer my photos to be bright, light and easy to see! Especially when displaying products and clothing! Here’s some of the ways that I get my photos looking as good as possible using Snapseed and Facetune.
WHITENING IMAGES WITH FACETUNE
The whitening tool is as simple as anything. Upload your photo into the app, preferably a photo with a white background, and select the whitening option on the app. This tool is tailored for whitening teeth, however, you can just swipe your finger back and forth over the areas you want to whiten and it will do so, it’s as simple as that. The only issue I have is that you don’t have detailed control when using your finger, so just be aware of this if the image you’re wanting to brighten is somewhat busy, as you may end up whitening the subject as well.
BRIGHTENING IMAGES WITH SNAPSEED
Snapseed is a bloody brilliant app. There’s a tool on the app called ‘Selective’ which allows you to select a certain area that you want to brighten. This app has a slightly confusing navigation, however. once you’re used to it, it’s brilliant. For the selective tool, you simply tap the area you want it to brighten and swipe your finger across to brighten it to whatever level you need it. The thing I love about it the most is the fact that you can brighten the background without disturbing the brightness and colouring of the photo subject. So the feature is perfect for flatlays!
|Using the whitening tool on Facetube|
|Using the Selective brightening tool on Snapseed.|
WHAT’S THE POINT OF AN INSTAGRAM THEME?
There seems to be a massive debate over whether Instagram themes are actually worth it. I mean, is there actually a point of having one and having to ensure that every photo is coherent with the other. I think to some extreme, in terms of blogging anyway, yes there is. However, I think if you take it to far and have every photo being the same colour theme and editing style, it just doesn’t inspire me or appeal to me personally. No-one is perfect, and I like expressing myself through my Instagram. It’s an extension of my blog after all!
I post about a lot of things, from fashion to beauty and everyday life snaps, it’s my life. Not everything in my life is the same colour, however, I work with it. So using apps like Unum just help me to see what looks best, I won’t go into too much detail, as I am planning on doing a blog post on how I plan my Instagram feed.
But if you’re feeling the pressure of having a perfect ‘Instagram Theme’ I’m telling you now, don’t. Express yourself through Instagram, don’t feel burdened by the pressures of an Instagram theme.
What editing apps do you swear by?